The financial website WalletHub has been checking out prices. And it says 18 percent of all items offer no discount on Black Friday. So, where do you find a deal?
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Toys! There will be about 33 percent off. Same with jewelry, and clothing, and media such as books, music, and movies.
Where are you less likely to find a deal? Appliances, furniture, and here's a real surprise. WalletHub says computers and cell phones.
So, when you're out shopping on Black Friday, you need to compare prices - not just between stores, but also before Black Friday, and during.
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Take a look at more stories and videos by Michael Finney and 7 On Your Side.