The Bay Area leads the nation in innovation, including when it comes to recycling and waste diversion.
However, a recent study found high amounts of plastic pollution in the Bay, and more trash is going into landfills.
Jessica Robinson, Vice President of the Northern California Recycling Association and former Miss Alameda, joined us on set to talk about this disconnect.
Jessica talks about how we can improve our consumption and disposal habits, and about advocating for Zero Waste.
The organization is taking part in the New Living Expo Friday through Sunday at the San Mateo Event Center.
Single-day admission is $20.
Go here for more event information.