Regal says it will test this early next year to see if it boosts revenue and fills more seats at non-peak times.
The concept has gotten mixed reviews from movie-goers.
"A cheap price for a bad movie? I don't know if it costs less to go to a movie then I would definitely go -- keep it simple, charge your admission, and let me decide if I want to see it or not," said one patron.
Regal is the second largest movie theater chain in the U.S.
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