Amsterdam-based beauty brand Rituals will open its first store in San Francisco

SAN FRANCISCO (KGO) -- Amsterdam-based beauty brand Rituals aims to transform everyday routines into more meaningful rituals. This luxurious, yet affordable, line of life-enriching products is inspired by the wisdom and ancient traditions of Asian cultures.

Rituals' brand mission is rooted in finding happiness in life's little moments, like taking a relaxing bath or lighting a calming candle.

Known as the #1 bath and body brand in Europe, Rituals has established a presence in the Bay Area with stores in Palo Alto, Santa Clara, Walnut Creek, and now San Francisco. Be sure to visit the new store in the Westfield San Francisco Centre on Friday, April 26th!

More information on Rituals here.