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According to the campaign's website, "'It All Starts Here' is a civic pride campaign launched by a collection of committed business leaders to engage, activate and inspire San Franciscans to articulate their love of our City and send a message to the country that we refuse to be defined by our challenges."
The campaign is officially launching during a Civic Pride Festival, held from 11 a.m. to 5 p.m. on Saturday, Oct. 21 at The East Cut Crossing, 200 Folsom Street in San Francisco. The general public is invited to come and enjoy live music and more.
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Learn more about #ItAllStartsHereSF here.
VIDEO: Will SF be able to rehabilitate its image during next month's APEC summit? Here's what experts say
Will SF be able to rehabilitate its image during next month's APEC summit? Here's what experts say