The city's new tourism push includes a billboard in New York City's Times Square.
It's part of a $6 million worldwide campaign "Always San Francisco" launched by San Francisco Travel Tourism Bureau.
RELATED: San Francisco launches multimillion-dollar campaign to boost tourism
SF launches multimillion-dollar campaign to boost tourism
The city hopes to bring economy back to pre-pandemic levels by welcoming more visitors.
The Times Square ad includes an image of the Golden Gate Bridge with the tagline "Always Spellbinding."
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