RELATED: Here's a look back at the history of Toys for Tots
ABC7 Mornings anchors Jessica Castro and Reggie Aqui did the honors Friday, making a drop off at the Disney store in Union Square.
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For every new, unwrapped toy donated at a Disney store in the U.S. or online through shopdisney.com, Disney will donate $5 to Toys for Tots, up to $1 million.
Toys for Tots began way back in 1947.
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This year's campaign runs through Saturday.
Disney is the parent company of ABC7.