Travis Kalanick is apologizing after a video shows him getting in a heated argument with an Uber driver.
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He's saying sorry and that he needs to grow up.
The video obtained by Bloomberg shows Kalanick arguing with the driver after the man said he lost $97,000 to take part in Uber's high-end Black service.
MORE: Uber responds to allegations of sexual harassment.
Kalanick told him to take responsibility.
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But now the CEO is apologizing. "To say that I am ashamed is an extreme understatement. It's clear this video is a reflection of me," adding "this is the first time I've been willing to admit that I need leadership help and I intend to get it."
This is just the latest scandal to hit Uber.
Last month the company had to respond to allegations of sexual harassment in the workplace.