Authorities say traffic on Highway 1 will be impacted.
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According to California Highway Patrol, calls were received just after 12:30 p.m. about a vehicle accident.
CAL FIRE reported that firefighters reached the vehicle over the cliff about 200 feet down. A CHP helicopter lowered one person onto the rocks where the vehicle landed. Multiple agencies are on scene. CHP says a 79-year-old male occupant was airlifted out but was pronounced deceased at 1:45 p.m.
One lane traffic control is in effect at Gray Whale Cove on Highway 1, according to CAL FIRE.
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The cause of the crash is still under investigation.
Stay with ABC7 News for the latest details on this developing story.