Networking magic: Resources you need

January 16, 2008 6:00:45 PM PST
Tips for finding the resources you need in the network you already have.

The concept of "Social Networking" can be intimidating to someone who has inexperience in the field. However, the benefits should outweigh any fear in introducing yourself to "new" people. The author of Networking Magic, Jill Lublin, came to tell us more about the benefits of networking.


Why network? Networking can help you find the best of the best from doctors, lawyers, homes, schools, restaurants, love, new clients, and the list goes on. Think of networking as a relationship and an extremely valuable marketing tool to help you secure important information about things that are beneficial to you in making life decisions.

Networking applies to all areas of life, including:
Recreation & Travel
Health & Fitness
Hobbies and interests

The Do's and Don'ts of Networking
By Jill Lublin

Networking is the process of building and maintaining relationships. It's the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing.

Networking Do's:

  1. Believe networking will work
  2. Target the right audience
  3. Make a strong first impression
  4. Network with those you emulate
  5. Talk to everyone you meet
  6. Learn to read people
  7. Listen
  8. Be willing to help
  9. Be prepared
  10. Find common denominators
  11. Bring value
  12. Be honest, courteous, and fair
  13. Follow up
  14. Keep referrals informed
  15. Look at the big picture

Networking Don'ts:

  1. Don't act desperate
  2. Don't sell
  3. Don't monopolize
  4. Don't ask too soon
  5. Don't solicit companies
  6. Don't show off or brag
  7. Don't interrupt
  8. Don't just talk about you
  9. Don't play it by ear
  10. Don't misrepresent yourself
  11. Don't promise what you can't deliver
  12. Don't pry
  13. Don't linger with "hanger-ons"
  14. Don't overextend
  15. Don't get discouraged

About Jill Lublin:
Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm Promising Promotion and founder of GoodNews Media, Inc. Jill hosts the nationally syndicated radio show Do the Dream, has a TV show called The Connecting Minute, and is working on her third book to be published by McGraw-Hill in 2008.