Denim designs from Project Runway's Ricky

Project Runway star Ricky Lizalde will make special appearance at The Levi's® Store in San Francisco's Union Square on Thursday, May 1, 2008 from 5:00-7:00 p.m.

WHO:
Ricky Lizalde, gifted women's clothing designer and Project Runway Season 4 viewer favorite. This season on Project Runway, Ricky won the Levi's Challenge to create an iconic denim look that captures the spirit of the legendary Levi's® Original 501® Jeans. The winning design Ricky created was a fierce dark denim mini-dress that Levi's reproduced in limited-edition and sold on www.levi.com.

WHAT:
Come meet Ricky at a special appearance at the Levi's Store in Union Square!!! Ricky will meet and greet shoppers, share personal style and design advise and showcase five fabulous, one-of-a-kind denim pieces he designed in celebration of Levi's "501® Day".

"501® Day" is an annual event that encourages Levi's employees to participate in important volunteer activities in their local communities. This year, to kick-off "501 Day" in style, The Levi's® Brand introduces the "Take Your Jeans Off" campaign, a jeans exchange program benefiting Goodwill Industries®.

Ricky is getting in on Levi's "501 Day" fun by creating five fabulous denim pieces to benefit Goodwill Industries®. Ricky's pieces will be auctioned at www.shopgoodwill.com from Monday, May 5th to Monday, May 19th. The sales from the auction will help fund Goodwill job training programs that benefit hundreds of thousands of people each year.

WHERE:
LEVI'S® STORE in Union Square
300 Post Street
San Francisco, CA 94108
415-501-0100

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