SF supes to consider "do not mail" resolution


The group Forest Ethics estimates we get 100 billion pieces of junk mail annually in the United States.

Eighty-three-year-old Louise Liggett says she gets her share of that mail. "It's sweepstakes, it's charities, it's wholesale places telling me to order things. All kinds of businesses that I never heard."

The San Francisco Board of Supervisors is expected next week to consider a resolution encouraging the state to set up a do not mail list.

"If you chose to do so, you could sign the registry and no longer receive unsolicited junk mail," says Will Craven of Forest Ethics.

The industry trade group, Direct Marketing Association, calls the do not mail list unnecessary. The DMA says it already offers a free do not mail list online.

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