Rare interview with founder of Susan G. Komen

Komen San Francisco Race for the Cure
Sunday, September 27, 2009
Along the Embarcadero, starting at the Ferry Building at 9:00 a.m.
Online registration is open at www.komensf.org
Phone: (415) 397-8812

About Nancy Goodman Brinker, Founder of Susan G. Komen for the Cure
Nancy G. Brinker ignited the global breast cancer movement 27 years ago by promising her sister, Susan G. Komen, who died at age 36 of the disease that she would put an end to the shame, the pain, the fear and the hopelessness that breast cancer caused. In 1982, Brinker, along with a handful of dedicated friends, founded Susan G. Komen for the Cure in her sister's memory. At that time, the words "breast cancer" were never said in public and could not be used in the press. Few treatment options existed and hardly any researchers focused on the disease.

Within a few years, Brinker, who led a relentless, one-woman breast cancer information and awareness campaign, succeeded in breaching the silence surrounding the disease, changing the way it is talked about and treated. In the face of social criticism, she started the Susan G. Komen Race for the Cure, the most successful fundraising and education event for charity ever created. Additionally, she pioneered cause-related marketing to bring millions more people-from top executives to everyday consumers-into the ranks of the breast cancer battle. Her patient advocacy work resulted in the development of many new treatment options and a higher quality of life overall for breast cancer patients and long-term survivors.

Komen for the Cure has played a role in every major advance in breast cancer and is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. The organization is the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. Brinker's determination to create a world without breast cancer is matched by her passion for enlisting every segment of society to participate in the elimination of this disease.

In addition to her personal dedication to the breast cancer movement, Brinker served the United States as chief of protocol until January 2009. The chief of protocol's office is responsible for activities including the planning, hosting and officiating of ceremonial events for visiting chiefs of state and heads of government, as well as coordinating logistics for the visits; managing Blair House, the president's guesthouse; and overseeing all protocol matters for presidential or vice presidential travel abroad, working alongside the White House. The former U.S. Ambassador to the Republic of Hungary, Brinker is globally known as a change agent and was included in "TIME's "100 Most Influential People" in 2008.

President George W. Bush appointed her to the Kennedy Center Board of Trustees. She has received numerous appointments and accolades for her work, including the prestigious Mary Woodard Lasker Award for Public Service, the Trumpet Foundation's President's Award, the Independent Women's Forum Barbara K. Olson Woman of Valor Award, the Champions of Excellence Award presented by the Centers for Disease Control, the Forbes Trailblazer Award, Ladies Home Journal's 100 Most Important Women of the 20th Century and "Biography" magazine's 25 Most Powerful Women in America.

She turned personal tragedy into a lifelong mission when she promised her sister Suzy Komen, who died of breast cancer at 36, that she would make a difference. That is how the Susan G. Komen Breast Cancer Research Foundation and Race for the Cure began in 1982.
Website: http://ww5.komen.org

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