The old adage goes you get what you pay for, Good Housekeeping researchers say that when it comes to beauty products that may be true.
"You definitely want to go with a name brand when you're looking for something to be an anti-aging product or anything that is going to produce a benefit over time," said Good Housekeeping's Leesa Suzman.
That's especially true when it comes to anti-aging moisturizers. Olay Definity intense hydrating cream" beat out the generic version by more than 50 percent.
"The generic product didn't even contain the active ingredient that is the essential anti-aging ingredient in the Olay product," said Suzman.
But the generic version may be just as good as the brand name equivalent when it comes to body lotions. That's because it's easier to copy the private label brand because the ingredients are simpler.
"So it makes sense when all you are really looking to do is moisturize your skin that you would be able to find a copy that's actually pretty good," said Suzman.
It's worth trying a generic brand first because most big name stores will give you your money back if you don't like their product.