Eye wrinkle remover put to the test

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The new product is called 'University Medical Face Lift Wrinkle Free Eyes.' It vows to rid the area around your eyes of those unsightly lines.

"We were really excited to evaluate this product because it claims to continue the results for up to a week and also comes in at a really affordable price point," said Good Housekeeping's Mary McConnell.

Good Housekeeping photographed volunteers before and after applying the product. Then researchers compared the images for changes.

"We were looking for changes in crow's feet, fine lines directly under the eyes, undereye bags, and the overall sagginess of the eye area," said McConnell.

The volunteers tested the product for several weeks. They saw a softening of the under eye lines.

"We found that there was at least a slight improvement in the tightening, lifted look of the eye area," said McConnell.

But the results were only temporary. After four days, there were no improvements from the before images. But still some volunteers said they might use the product.

"I do, I've used it before and I really could see a difference," said Tester Sandra Brookhouse.

Researchers evaluated the product on 20 women between the ages of 35 and 70. It retails for $30.

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