The hot line (at 800-288-8372) functions year-round, mainly as an automated tip line. The goal is to position the nation's best-selling turkey brand as the expert in the field.
The phones are manned by trained professionals with degrees in nutrition, food science or home economics. And they're backed up by thick binders covering everything from thawing to cooking times.
Some of the tips, based on previous calls: Don't thaw our turkey in the bathtub while washing the kids -- Don't use the oven's clean setting to rush cooking.