Sophisticated, comfortable fashions

Outfits featured in the segment from Isda and Co.:
>> Website

Outfit 1:

  • Linen CottonTunic (great for layering)
  • Favorite Jersey Tank (the perfect basic)
  • Treasure Vest
  • S-twill Jean (Slim leg)
Outfit 2:
  • Favorite Jersey Silk Trim Tank (basic, racer back)
  • Favorite Jersey Halter (flattering for narrow shoulders)
  • Tribal Skirt (bold print)
  • Slub Jersey Scarf ("Infinity Scarf," easy accessory)
Outfit 3:
  • Waxed Linen Jacket (Menswear inspired blazer)
  • Timbuktu Tunic (lightweight, vintage print)
  • Ponte Knit Legging (year- round versatility)
  • Favorite Jersey Tank (the perfect basic)
Outfit 4:
  • Beaded Voile Top (airy geometric pattern)
  • Lin/ctn ruffle Cardigan (lightweight layering)
  • Ponten Knit Legging
  • Favorite Jersey Tank (jersey, classic)
Outfit 5:
  • Silken Rouched Tunic (easy office look)
  • S-twill Jean (Slim leg)
  • Laundered 26" Pant
  • Tribal Scarf (Bold, geometric print)
Outfit 6:
  • Timbuktu Dress (Lightweight, vintage print)
Outfit 7:
    Linen long Vest (linen, draped style)
    MoonscapeTop (adds instant color)
    Ponte Snap leg Pant (an updated basic)
    Slub Jersey Scarf (easy spring accessory)
About Isda & Co:

Isda & Co. is San Francisco's best kept clothing store secret, and is turning 20 years old this year!

Isda Funari, a California native and a former top designer at ESPRIT, founded Isda & Co. in 1989 in San Francisco. The company has been there ever since, with the design studio upstairs and a retail outlet downstairs at 21 South Park south of Market Street.

While the company and clothing have evolved over the years, their basic ideal remains the same; they make beautiful clothing for women of a wide variety of ages, and sizes 2 to 14, clothes that they hope will become favorites. The clothing is sold at retail and online outlets nation-wide.

Where to find Isda and Co. in the Bay Area:


21 South Park (in the SOMA neighborhood)
San Francisco, CA 94107
Phone: 1-877-947-3760
>> Website

Nordstrom
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Zappos
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L'Vian
317 Primrose Road
Burlingame, CA 94010
Phone: 650-344-4707

Christina's Fine Clothing
145 E. Prospect Ave
Danville, CA 94526
Phone: 925-362-8682

Virginia Carol
120 Matheson
Healdsburg, CA 95448
Phone: 707-431-1297


Aly's Grace
1131 Chestnut Street
Menlo Park, CA 94025
Phone: 650-322-5524

Nicolette
3375 Sacramento St.
San Francisco, CA 94118
Phone: 415-927-0226

Studio on Chestnut
2233 Chestnut St.
San Francisco, CA 94123
Phone: 415-776-5078

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