Internet start-up Appirio of San Mateo handed out free tacos outside an industry convention at San Francisco's Moscone Center.
Appirio has some 40 openings, including 10 engineering jobs and says despite the economy, it's actually been tough finding people.
"We're kind of competing with the Twitters, the Facebooks, the Google's of the world, so it's kind of hard to get attention. Hey guess what, we have jobs too in the enterprise space and we're doing cool things with cloud technology, so it's actually hard to compete," Iein Valdez from Appirio said.
Appirio currently as a staff of about 200 employees and it plans to continue to use the taco truck to try find prospective employees in the coming weeks and months.