Controversial 'Got Milk?' billboards nixed in Calif.


The California Milk Processor's Board was trying to promote the idea that milk can lessen the effects of premenstrual syndrome. The ads featured men as the victims of temperamental women.

However, medical experts questioned the claims about milk reducing the symptoms associated with PMS and many women felt the ads were just offensive.

The billboards, including some in San Francisco, will be changed next week.

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