Nestle produces ad geared toward dogs

October 8, 2011 12:14:02 PM PDT
The Nestle Company is taking a gamble with its first-ever television advertisement geared entirely toward dogs.

The company said the St. Joseph, Missouri-based Netsle Purina Product Technology Center was crucial in the experimentation and development of the commercial.

The ad, which features several dog-friendly sounds including the squeak of a toy and the ringing of a bell, will be shown on German-language television stations in Austria.

Nestle is hoping the advertisement will grab the attention of canine viewers without distracting from human dialogue.

Watch the commercial on YouTube here