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Shoppers care more about stores than about brands

kgo
By ABC7

The study, just completed by online coupon search engine shopathome.com, shows 62 percent of consumers searched for store-centric deals, 24 percent for product-specific coupons, while only 14 percent search specifically for brand name product discounts online.

Nearly half of all U.S. consumers will use online coupons and codes during 2012.

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