Buying generic products at the supermarket has long been a popular option for people looking to save money, but generic items are not always cheaper. Name brands can be less expensive if on sale and combined with coupons.
Others may complain about the taste of some generic food items. Generally it's safe to buy generic if not too many ingredients are listed on the packaging. Good examples are sugar, flour, rice and butter.
It's also good to remember that generics aren't cheaper if you end up having to use more, such as paper thin generic paper towels.