In what amounted to a huge pep rally that included Lincoln High School cheerleaders and Giants player Hunter Pence, Mayor Ed Lee unveiled an anti-litter campaign called "The Giant Sweep." Last year, city workers picked up almost 23,000 tons of materials illegally dumped on the streets. The goal is to get all city residents to pitch in.
"It's easy to look away when someone throws something away. It's easy to look away, but I tell you what. I've been in a lot of cities. I've played baseball all over the country. San Francisco is one of the most beautiful cities I've been in my life," Giants outfielder Hunter Pence said.
To keep San Francisco beautiful, the city will hold several neighborhood clean-up events. The first is scheduled for Saturday in the Sunset District.