The iPhone XS and the XS Max are said to have the most impressive technology yet. Apple says the XS and XS Max are faster with a more advanced camera and extended battery life. The XS starts at $999.
RELATED: Got $1,100? Apple shows off most expensive iPhone yet
The larger version, the iPhone XS Max has a 6.5 inch display, making it Apple's biggest screen, the price starts at $1,099.
These are not cheap, so if you want one of these new toys, you can try selling your old iPhone, but you better act fast. After the announcement was made, resale value of the old iPhones dropped by as much as $50.
PHOTOS: Apple unveils new iPhones, watch at event
Crowds are smaller than what we normally see at Apple stores for iPhone release, but that may change next month when the cheaper XR model goes on sale.
For more stories and videos related to Apple, visit this page.