Pabst Blue Ribbon releases 'Hard Coffee' alcoholic beverage

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Thursday, July 4, 2019
Pabst Blue Ribbon releases  'Hard Coffee' alcoholic beverage
Pabst Blue Ribbon says they are jumping into the coffee game with their new vanilla infused premium iced coffee.

PHILADELPHIA -- The next time you head to the liquor store you may see a familiar beer brand featuring a very unique flavor.

Pabst Blue Ribbon says they are jumping into the coffee game with their new vanilla-infused premium iced coffee.

The drink features Arabica and Robusta coffee beans and rich, creamy milk.

"Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things. Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique. We hope everyone loves it as much as we do," said John Newhouse, brand manager at Pabst Blue Ribbon.

The 5 percent ABV drink comes in 11-ounce cans and is now available in limited test markets.

CLICK HERE to see if it's available near you.