Carl's Jr. loses sexy burger girls for 'Carl Sr.' advertisements

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Thursday, March 30, 2017
Carl's Jr. restaurant
A man walks past a sign for a Carl's Jr. restaurant in San Bruno, Calif., Wednesday, May 25, 2011.

Carl's Jr. is kicking sex appeal to the curb in its latest ad campaign. The burger chain is rolling out a new ad featuring "Carl Sr." It's a stark contrast from the sexy burger girls who helped fuel sales for years. The company says it's trying to grow up and hoping to broaden its customer base.

Carl's Jr. is also bringing in a new CEO. Outgoing leader Andy Puzder is leaving after failing in his bid to become President Trump's labor secretary.

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