Celebrities are weighing in on the new category on Twitter.
The Academy did not announce what constitutes a "Popular Film."
The changes also include presenting some awards during commercial breaks. This is part of an effort to keep the Oscars run time at 3 hours.
The moves were approved by the Academy at a recent board meeting. All members were notified in a letter.
The film business passed away today with the announcement of the “popular” film Oscar. It had been in poor health for a number of years. It is survived by sequels, tent-poles, and vertical integration.
— Rob Lowe (@RobLowe) August 8, 2018
Best Popular Film? oof
— Elijah Wood (@elijahwood) August 8, 2018
Change is coming to the #Oscars. Here's what you need to know:
— The Academy (@TheAcademy) August 8, 2018
- A new category is being designed around achievement in popular film.
- We've set an earlier airdate for 2020: mark your calendars for February 9.
- We're planning a more globally accessible, three-hour telecast. pic.twitter.com/oKTwjV1Qv9
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