RELATED: Celebrities, Playboy bunnies pay tribute to Hugh Hefner
Born in Chicago in 1926, Hefner was an American icon who built "Playboy" from the ground up in the pre-internet media era.
The first issue of his men's magazine was published in 1953 and featured Marilyn Monroe.
"Playboy" grew to become Playboy Enterprises, a media and lifestyle company.
Its bunny logo became one of the most iconic logos in the world.
His company says he died Wednesday at the Playboy Mansion of natural causes.
He is survived by his wife and four children.
Hefner was 91.
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