SAN FRANCISCO (KGO) -- Movie Pass is putting more limitations on customers.
The movie subscription service will now only allow users to see three movies in theaters in a month -- it used to be one a day.
The monthly subscription price will remain just $9.95.
RELATED: MoviePass raises plan price from $10 per month to $15
Analysts say MoviePass is burning through cash and struggling to stay in business.
The three movies per month change goes into effect August 15.
MoviePass to limit customers to three movies per month