Now, automaker Ford is tapping into that phenomenon by creating a prototype of a new kind of crib that simulates a car ride.
The Max Motor Dreams looks like a designer bassinet from the outside, except with a large Ford logo.
A speaker under the baby plays gentle engine sounds.
The base of the crib slowly rocks from side to side, simulating the sensation of a moving car.
The rim is lined with LED lights that turn on and off like passing under streetlights.
The car company is holding a raffle for the one-of-a-kind crib, but said it is considering mass producing it due to popular demand.