The Super Bowl may be great for the city's economy as a whole, but the it won't be so super for some of the people who do business downtown. For those who walk, bike, drive or sell anything within a few blocks of Justin Herman Plaza life is about to get interesting.
Construction on Super Bowl City begins in four days and vendors will have to clear out.
Delivering big TVs for the big game could be a big headache.
"It's going to be real crazy. Man, there's going to be a whole bunch of people in the city. It's going to be real hard for us to get around and deliver packages to people who want their packages delivered to them," said FedEx driver Willie Woodson.
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Adding to the mess will be a maze of detours. When the end of Market Street becomes Super Bowl city, not only do those blocks shut down, so do streets for two blocks in each direction.
Cabs won't be allowed in the restricted area, it's for buses and emergency vehicles only and that also means no mail trucks.
"We're trying to get access so we become part of hat because there's a lot of deliveries that we will not be able to make otherwise," said Gus Ruiz, United States Postal Service spokesman
The Postal Service is trying to reach a deal with the city if they can't. If they can't, "Those individual that normally would get their mail would have to come to a post office and pick it up," Ruiz said.
Even deliveries by bike are affected. In some areas, the city's requiring cyclists to get off and walk their bikes.
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"People have to deliver food and they want their food hot, so if it's not hot, they're not going call us back. We're going to lose customers," said one San Francisco bike messenger.
But arguably the worst disruption is for street vendors is Justin Herman Plaza, the site of Super Bowl City. The city's asked all these artists to pack up and leave for three weeks.
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Craft vendors wanted to play ball with the NFL.
"The NFL could've partnered with us and we could've created unique and collectible products, art items," said Michael X. Trachiotis, a T-shirt vendor.
Instead of making out like champions, they're being asked to leave for three weeks with no compensation.
"I might lose my business, frankly," Trachiotis said.
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