Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint.
It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't miss it. It shines a bright white color whenever light hits it. The spray is invisible and washes off. Volvo created the product and is now testing it in England, where 19,000 bikers were killed or injured in 2013. If it does well there, Volvo plans to sell it in America and throughout the world.