Ever turn to a little retail therapy after a long, stressful day? We've all been there. But a new study reveals caving to that purchase you really want can do more harm than good in the long run.
The study from the Journal of Consumer Research shows that we often will buy something in an attempt to replace the feelings we have over disappointment.
The problem then, however, is that the high from the purchase is brief and quickly turns to regret. And then whatever you bought becomes a reminder of personal failure.
Experts say the best way to curb the regret is to make sure whatever you buy has something to do with a different part of your life, so the two aren't connected.
To read the entire study, click here.
Study: Retail therapy can backfire, hurt in long run
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