The sound of the U-Haul van crashing through the front door of this Patagonia store woke up Diego Munoz who lives next door.
PHOTOS: Thieves slam into Patagonia store in SF
"It's pretty brazen to have that happen in a neighborhood that's mostly families and quiet at night," said Diego Munoz, San Francisco.
He says they worked quickly and looked like they had possibly done this before.
"I only saw them grab an armful before they took off," said Munoz.
"The robbery happened at 3:30 in the morning on North Point Street at Hyde. Some other units saw the U-Haul van and they did try and pursue it," said San Francisco Police Dept. Sgt. Fitz Wong.
"What happened?" asked ABC7's Amy Hollyfield.
"They lost track," said Wong.
The manager of the store did not comment on camera, but told ABC7 News the men got away with a lot of merchandise. Patagonia down jackets start at $200. The store is checking its surveillance footage to see if it captured a good image of the men.
Erica Lieppman also lives in the building and was surprised she didn't wake up during the attack. She couldn't believe what she saw when she walked out this morning
"I always feel safe and nothing bad has ever happened," said Lieppman.
Munoz agrees that this area is generally safe. He suspects the men are long gone and won't be returning
"I like the store I like everyone who works there I see them all the time I am a little bummed. I don't feel nervous I don't think it will happen again after that," said Munoz.
Police are looking for a U-Haul van with the partial license number AG135.