The tweet that started it all began in normal fashion, but the last word left people scratching their heads. "Despite the constant negative press covfefe."
RELATED: Internet reacts to Presiden't 'covfefe' tweet
The tweet went viral, getting nearly 120,000 retweets and 150,000 likes in 6 hours.
Reporters who asked White House Press Secretary Sean Spicer what it meant got a cryptic response. "The president and a small group of people knew exactly what he meant," Spicer said.
The President deleted the original tweet and sent out a new one calling on people to figure out the true meaning of the non-word.
"Who can figure out the true meaning of covfefe? Enjoy."
Who can figure out the true meaning of "covfefe" ??? Enjoy!— Donald J. Trump (@realDonaldTrump) May 31, 2017
Enjoy they did. Jimmy Kimmel tweeted a response, saying "What makes me sad is that I know I'll never write anything funnier than #covfefe."
what makes me saddest is that I know I'll never write anything funnier than #covfefe— Jimmy Kimmel (@jimmykimmel) May 31, 2017
Hillary Clinton, speaking at the Recode Code Conference in southern California... Said, "I thought covfefe was a message to the Russians.
Air France U.K. tweeted, "Breaking Our newest destination is sunny #Covfefe! Maybe."
It didn't long before someone registered the domain name covfefe.com and began selling merchandise like t-shirts that read "Make America Covfefe Again."
A search on amazon turned up many items sporting the President's puzzling word including books, music, and covfefe mugs.
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