Jason Gilbride died when a driver going the wrong way hit the car he was in head on.
ABC7 News was at Highway 1 and Paloma Avenue Sunday as friends and family left flowers and balloons at a memorial where the crash happened.
The driver of the wrong-way car also died. The Uber driver is in the hospital with serious injuries. Officials don't know yet whether alcohol or drugs played a factor in the crash.
READ MORE: 2 dead in Highway 1 head-on crash in Pacifica