Target overwhelmed by demand for Lilly Pulitzer collection

MINNEAPOLIS (KGO) -- The launch of a new designer line caused a shopping frenzy at Target stores and online. Many Lilly Pulitzer fans who stayed up to buy pieces from the limited edition collection were greeted with website issues on Target.com early Sunday morning. Customers then learned that most items had already sold out online.

Shoppers lined up for the limited edition Lilly Pulitzer collection starting Saturday night.

Many of the items have already popped up on eBay, to the dismay of shoppers across the country.

A Target spokesperson says the store will not have more items available.

The Associated Press contributed to this story.