People started camping out Monday in front of the San Francisco Levi's Store on Market Street.
They're here for Wednesday's arrival of some new Air Jordans.
For these folks, these are no ordinary sneakers.
The limited edition Air Jordan 4s, were designed in collaboration with Levi's and sewn with blue denim.
They also cost $225 apiece.
Some of these folks plan to turn right around and sell the shoes, potentially for twice what they paid.
Levi's x Jordan Brand have a jacket and an Air Jordan IV colorway set for a limited release on January 17 👀 pic.twitter.com/5q0jSSJhvS— SLAM Magazine (@SLAMonline) January 8, 2018