Retailers and shoppers are in the frantic final hours, but today's shopping procrastinators may have a few advantages.
Some stores are offering extra markdowns for today's shoppers and even post-Christmas sales prices. The lines are predicted to be shorter as well.
A Toys "R" Us in Fremont has been open 24 hours and will stay open until 9 p.m. Christmas Eve.
Yes, some stores have been open 24 hours ! Get your shop on pic.twitter.com/v3x1Z40kGU— Janet O (@JanetONews) December 24, 2015
Cindy Umanzor did most of her shopping online, but just found the land of deep discounts at The Village at Corte Madera where there are 40, 50 and even 70 percent-off deals. Retailers are clearly making a last-minute push to get shoppers into their stores.
Umanzor said, "Maybe I should wait until last minute next year because some of these deals are better than online deals."
If you have not finished your Christmas shopping , it's not too late as many stores will be open through Thursday evening.
Who all has been hitting the stores?
Some are people who work odd hours.
"I clocked out of work at 4 a.m.," said Scott Shumaker.
Nancy Hickox works two jobs and this is her first time being able to shop for anyone on her list. She says what fun it is to shop and buy when it's not as crowded.
"I feel very relaxed," she said.
Kohl's manager says they finally have some relief after attending to long lines until 3 a.m.
Regardless, retailers made sure to keep their shelves stocked with goods.
"I think I found a lot of deals. I came from Best Buy. Now, I am working on number two, then off to Costco. I have a busy day ahead of me!" said Hickox.
Some say the best deal - short lines early in the morning.
Meanwhile, retailers want to draw people in with extend hours. Below is a list of stores open this Christmas Eve:
J.C. Penney: Thursday has extended hours, 7 a.m. until 6 p.m.
Kmart: Most stores will be open 6 a.m. to 10 p.m. Thursday.
Kohl's: After being open for 24 hours, stores will close at 6 p.m. Thursday.
Macy's: Individual store hours vary greatly. Check local locations.
Nordstrom: Open 8 a.m. to 6 p.m. Thursday.
Target: Most will be open 8 a.m. to 11 p.m. on Christmas Eve, but the location matters.
Walmart: Most will be open Thursday until 8 p.m., but check local hours to be sure.
Express: Most stores will have regular hours, 9 a.m. to 9:30 p.m.
Gap: Normal business hours Thursday, open 9 a.m. to 9:30 p.m.
New York & Co.: Most stores will be open 10 a.m. to 9:30 p.m.
Victoria's Secret: Most stores will close at 6 p.m. Thursday.
Apple: 7 a.m. to 6 p.m. for most stores Thursday.
Best Buy: Thursday hours will be 8 a.m. to 6 p.m.
Bed Bath & Beyond: The hours will differ depending on location, but most will be probably be open 8 a.m. to 6 p.m. Thursday.
BJ's Wholesale Club: Stores will be open 9 a.m. to 10 p.m. Thursday.
Costco Wholesale: Thursday hours are 9 a.m. to 5 p.m.
Ikea: Stores close early Thursday. Most will operate 10 a.m. to 5 p.m.
Lowe's: Stores will be open 6 a.m. to 6 p.m.
Marshalls: Most stores will be open 8 a.m. to 11 p.m. Thursday.
Home Depot: Most stores are open until 5 p.m. Thursday.
Toys R Us: Most locations will be open until 9 p.m.