7 On Your Side looks into DIY movement

Saturday, November 8, 2014
7 On Your Side looks into DIY movement
Buying cosmetics can be quite expensive, but it doesn't have to be. Some Bay Area folks have tapped their creative juices to make their own make up.

SAN FRANCISCO (KGO) -- Do it yourself make up can enhance both your wallet and your appearance. 7 On Your Side met two DIY artists who have a little extra spare change because of it.

Hundreds of videos on You Tube offer tutorials on how to make your own cosmetics.

Websites like Pinterest are filled with people pinning DIY make up tips on their boards.

Victoria Yu of Los Altos and Shana Astrachan of San Francisco are among them.

For some, the DIY movement helps fill a void not met by the market place.

"I have wanted some products that are on the market and wanted things that feel and smell and work a particular way so I started making my own," Astrachan said.

For others, making their own make up satisfies other needs.

"I think people really like to just create things and try making their own stuff. A lot of times it's actually cheaper than just buying from the store," Yu said.

Yu's passion started when her mother brought home a block of beeswax. Yu quickly discovered she could use the wax to make her own chapstick.

Soon the passion became a hobby and eventually became a small business.

The sophomore at Santa Clara University has her own line of chapstick under the Viyu label.

"It's enough to pay for my text books every quarter and things like that that cost a lot of money too," Yu said.

Yu uses only natural ingredients in her products. There are no additives or preservatives are added and she uses vitamin e to help moisturize the lips.

She says her secret to success is in the coconut, almond and other oils she uses.

"I try to use more like oils to make my product a little softer on the lips so it's a very smooth and glossy," Yu said.

Astrachan also uses natural ingredients in her cosmetics.

The hair and make up artist and licensed esthetician says she's always had a passion in helping people with their skin.

"I found through experience that using natural ingredients, things that didn't irritate the skin really made a big difference," Astrachan said.

Astrachan teaches DIY classes at Workshop San Francisco and has been active in the DIY movement.

She's involved in a showcase of people who make things called The Maker Faire and has seen the DIV movement grow.

"I feel like people are able to be creative through making their own products and fulfill a need," Astrachan said.

Astrachan uses her products at her Fox and Doll Beauty Salon in San Francisco.

Both Astrachan and Yu are confident the DIY cosmetic movement is here to stay.

"I think its huge right now," Yu said.

"There's a very strong community," Astrachan said.