A network of sports bars in Missouri have found a novel way to root against the team that was once theirs: Lower the price of beer as opponents pile points on them.
Hotshots Sports Bar and Grill, which has 10 locations in Missouri, is running a promotion that will lower domestic draft beer pitchers by $1 each time a team scores against their Rams, who moved to Los Angeles. The bar is calling it the "Slam The Rams" special.
"It's the least we could do," said Jay Korngard, manager at the St. Louis location. "People aren't happy that our team was taken away."
Pitchers of Bud, Bud Light and Bud Select are $9. With each touchdown, that price will go down $1. So if an opponent puts five touchdowns on the Rams, a patron can get a $4 pitcher.
Fans don't have to buy anything else to take advantage, but the promotion is only available on game days beginning with the regular season.