"We get it. This is not the cheapest place to eat at a game, but we like the food we're offering here," Giants President Larry Baer said.
As the Giants paint it this is the natural evolution of ballpark food in a culinary city that can be traced back to the garlic fries experiment.
"I wouldn't say they were a risk, but we took a chance on them," an AT&T Park representative said.
Now garlic fries are the leading seller every day. This year the park is adding popcorn shrimp, ice cream, and organic chicken from a local company called Organic Coup.
"This is our entire 2017 fiscal budget in marketing. It's a play, a branding play," Dennis Hoover with Organic Coup told ABC7.
Roughly 3.3 million customers are almost guaranteed through the spring, summer, and fall.
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