The Berkeley-based company Transcence has created an app that lets people communicate with the deaf without using sign language.
"The captioning comes up really fast, so that's really good. So I can follow in real-time and know who is speaking," explained the Hearing Loss Association's Josephine Schallen in a infomercial for the product.
Transcense says the app uses voice-recognition software to identify speakers, particularly in group settings.
It transcribes the conversation, using different colors to represent each person.
Right now, it's still being tested. When the app is released, it will cost $360 a year to subscribe.