lyft

Lyft ditches trademark pink fuzzy mustache

Lyft's new glowstache

Lyft's new glowstache (Jan. 20, 2015/ABC7 News)

SAN FRANCISCO (KGO) -- The ride service company Lyft is ditching its trademark pink fuzzy mustache for "the glowstache."

It is smaller, plastic and will emit a glow from the drivers' dashboards.

Lyft says the big pink mustache was too polarizing.
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