SAN FRANCISCO (KGO) -- The ride service company Lyft is ditching its trademark pink fuzzy mustache for "the glowstache."
It is smaller, plastic and will emit a glow from the drivers' dashboards.
Lyft says the big pink mustache was too polarizing.
Lyft ditches trademark pink fuzzy mustache

KGO
Lyft's new glowstache (Jan. 20, 2015/ABC7 News)