Marshawn Lynch opens Beast Mode flagship store in Oakland

OAKLAND, Calif. (KGO) -- The East Bay will not be left out of all the Super Bowl action. Celebrations there include the opening of a new store in Downtown Oakland, featuring a hometown hero who is an NFL star. On Broadway, there was a large crowd of Seattle Seahawks fans lined up Friday for the opening of Marshawn Lynch's first Beast Mode brick and mortar store. It comes on Super Bowl weekend in his hometown of Oakland.

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During the opening, it was mobbed with fans as people wanted to get close to the NFL star and pick up some of his signature clothing.

"We're here to see the opening of the store of one of the greatest football players in history," Lynch fan Sabina Gross-Boyd said.

Lynch himself didn't have much to say, but his mother did, especially about her son's commitment to give some of the proceeds to charity.

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Delisa Lynch said, "He's just like a big giant teddy bear... And it's really just a positive thing for Oakland. This is what we need... all of our stores are closing, but to have Marshawn come back, open a store in the heart of Downtown Oakland it's amazing."

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