A sporting goods store in Oklahoma City took a drastic move -- marking down some Kevin Durant Thunder jerseys to 99 percent off.
The jerseys, rendered less desirable by Durant's signing with the Golden State Warriors earlier this month, were hanging on a rack this week at an Academy Sports+Outdoors store in town with a sign advertising them for 48 cents. The replica jersey normally sells for $69.99.
No matter how much disdain the community might have for Durant, the jerseys did eventually sell out.
Academy spokesperson Elise Hasbrook said the sale was a little unusual in that it was more steeply discounted than normal. She also noted that there were other Durant items in the store that were on a normal discounting, typical of an item that needs to sell over time.
Academy doesn't have any stores in California, so moving the jerseys to a location that might be more desirable for sale isn't as easy as liquidation.