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Mattel will create a toy line inspired by the seven-member group. It includes dolls, collectible figures and games.
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The El Segundo-based company made the announcement in Hong Kong this week.
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Mattel is turning to the Korean boy band for help luring a new generation of kids.
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BTS is one of the best-selling music acts in the world.
Last year, the group became the first Korean pop group to top the Billboard album charts in the U.S.