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The department store says it will bring on an extra 39,000 seasonal workers nationwide, including 600 associates in the Bay Area and 4,800 seasonal positions across California.
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To sweeten the deal for employees, JCPenney is offering drawings for prizes like free trips, tech gadgets, or glamour packages.
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Eight randomly-drawn associates will receive a reward package. That includes $5,000 trips to Canada, New York City, and Miami.
The hiring event gets underway on Tuesday, Oct. 16 from 2-8 p.m.
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JCPenney has locations in Antioch, Concord, Daly City, Hayward, Newark, Pleasanton, San Bruno and San Jose.
For more information on job opportunities available at JCPenney, visit jcpcareers.com.