On Thanksgiving night, as many were finishing up their holiday feasts, others were already heading to places like Clancy's in San Francisco.
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Everyone on a mission to snag one of the best Christmas trees in town.
"We have trees all the way from one toot, almost 18 inches - we have trees that get all the way up to 26-feet tall," said Steve Clancy.
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Steve Clancy and his family have run Clancy's Christmas Trees for over 70 years,
He says creating a sense of community among customers is the secret to their success every holiday season.
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"I now have grandparents who say 'oh I bought trees from your grandparents,' and then people who, 'oh I bought trees from your father and now my generation has kids that are running around here,'" Clancy said.
And that's certainly true for Cynthia Smith - who has gotten her Christmas tree from Clancy's every year for the past 69 years.
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"You do keep coming back because you know that you're enjoyed. They always remember a little bit of your history," Smith said.
Clancy's says they sell thousands of trees every season.
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Trying to spread a little holiday magic, one day at a time.
"Throughout the years, we've picked up a tree at Lowe's and two weeks later it's not as good, so we were like why don't we just go with a local place," said customer Toliy Gliberman.