Asian American & Pacific Islander Heritage Month

Ken Jeong among stars coming together for new AAPI public service announcement

By and Eric Shackelford
Wednesday, May 5, 2021
Stars come together for new AAPI PSA
SAN FRANCISCO (KGO) -- If you're planning on going to the movies at an AMC theater, chances are you'll see a new public service announcement. The PSA is spreading AAPI joy in light of the AAPI hate we've seen in the Bay Area and across the country and now we know the story behind it.

Wenda Fong, known of producing "American Idol," among other hit shows, produced the PSA while Jon M. Chu, known for "Crazy Rich Asians," directed the piece. Ken Jeong, Randall Park, and Harry Shum Jr. are among the 21 names in the 30-second PSA with a very upbeat and positive spin.
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"It really just came out of the pain and hurt of what's been happening this past year," Fong said. She had a connection to AMC theaters, who agreed to run the PSA before every movie.

Fong wanted to make sure it wasn't just through Zoom. She says it was all shot in one day and many of the stars were working, but they got it all done on a Saturday night.
Fong is also the chairperson emeritus and co-founder of CAPE, The Coalition of Asian Pacifics in Entertainment. CAPE is the largest, longest-running, and most influential organization for APIs in the entertainment industry.

The PSA runs all month long at theaters in honor of Asian American Pacific Islander Heritage Month.

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